What are the pros and cons of outsourcing SEA?
Search Engine Advertising, or SEA for short, is a powerful tool for increasing your visibility online on Google and other search engines and reaching relevant audiences.
If you want to be visible to your target audience through SEA, you have the choice of managing your ad campaigns internally or outsourcing the task to outside professionals, such as a specialized marketing agency. But what are the pros and cons of outsourcing SEA? In this blog, we’ll tell you more about this so you can make a good decision on whether outsourcing your online ads is the right choice.
Rather know directly how Adverge can help you further with SEA?
The benefits of outsourcing SEA
If you choose to outsource your SEA, then there are several advantages for such things as setting up and optimizing your online advertising strategy. We’ll tell you about them!
#1 - Expertise and experience
Outsourcing SEA to a specialized marketing agency ensures that you are choosing expertise and experience. A marketing agency often employs trained and certified specialists who are up-to-date on the latest trends, best practices and tactics. They can develop customized strategies that fit your company’s specific needs and goals.
#2 - Saving time
Managing your own campaigns can be a time-consuming task, especially if a company runs multiple campaigns, and sometimes even in different countries. Outsourcing your SEA allows your team to focus on core activities, while the agency takes care of optimizing and monitoring the ads and ensuring the best results.
#3 - Advanced tools
A marketing agency (often) has sophisticated tools necessary to effectively manage and analyze campaigns. For example, at Adverge, we have access to analytics tools, competitive research, keyword analysis and conversion optimization tools, improving campaign performance and making the best use of our time.
#4 - Better audience segmentation
You know your target audience best. SEA specialists can refine and optimize audience segmentation. Together you look at how to ensure that ads are displayed to the right people at the right time. The specialist knows exactly how to do this. This leads to higher conversion rates and improved Return On Investment (ROI).
#5 - Cost savings and ROI
Outsourcing SEA allows your company to manage your advertising budget more effectively. A SEA specialist can fine-tune bidding strategies to maximize clicks while lowering cost-per-click (CPC). This allows you to get a higher return on your investment.
#6- The right conversions
For many companies, it is difficult to determine which conversions should be measured. But it is precisely on the set conversions that Google is going to optimize your campaigns. These conversions should also be set up as best as possible. For example, you can deploy Offline Conversion Tracking (OCT) and improved conversions, but this must also be set up properly technically. An SEA specialist knows exactly how this works and can set it up for you.
#7 - Adaptability
Finally, another great advantage of outsourcing your online advertising: A marketing agency can respond quickly to changing conditions and market trends. They can adjust campaigns based on performance data and respond to new opportunities or challenges.
The disadvantages of outsourcing SEA
Of course, once you choose to outsource SEA, there are some drawbacks. Therefore, it is smart to consider the following in advance:
#1 - Cost
Outsourcing your campaigns involves costs, as a marketing agency will ask for a fee for the services provided. This can be a disadvantage especially for smaller companies with limited budgets.
#2 - Loss of internal control
By outsourcing SEA, you lose some direct control over the campaigns. Some companies prefer to manage everything internally to maintain complete control over their advertising strategy.
#3 - Communication and collaboration
Effective communication and cooperation between your company and the marketing agency are important for success. If there is not proper alignment, it can lead to misunderstandings, poor performance and lost opportunities.
#4 - Understanding the market and the business
Internal teams often have a deeper understanding of the market and the company itself. When outsourcing, it may take some time for the marketing agency to build the same level of knowledge and understanding.
#5 - Quality of agency
Not all marketing agencies are created equal. It is important to carefully choose an agency that has a proven track record, employs professionals and can demonstrate positive results. A poorly chosen agency can lead to disappointing results, frustration and waste of your marketing budget.
#6- Flexibility and speed of action
In some cases, internal teams can respond more quickly to changing circumstances without the time required to share information with an outside agency. Therefore, discuss well in advance what the expectations are.
Taking stock of online ads outsourcing
Outsourcing SEA has both advantages and disadvantages. It provides access to professional expertise, time savings and advanced tools, allowing companies to optimize their advertising strategy and achieve a higher return on investment. However, cost, loss of control, communication challenges and agency quality may be potential drawbacks to consider. Each organization must carefully weigh its own needs and resources to make the right choice between in-house management and outsourcing your online advertising.
Choose Adverge to outsource your SEA
At Adverge, we have a clear mission: to make the marketing agency landscape different and, more importantly, better.
Our team at Adverge has seen firsthand that prominent agencies face persistent problems, such as high talent turnover and dissatisfied clients. These challenges led to an unstable work environment and substandard results. As former freelancers, we experienced the freedom and flexibility to build long-term relationships with our clients, while at the same time being able to work when and where we wanted.
With these insights in mind, we turned the freedom and responsibility we experienced as freelancers into an agency. The benefits of this innovative approach are clear: less overhead, allowing us to offer our talented employees better salaries and resulting in less turnover and satisfied customers. Choosing Adverge means embracing a new approach to marketing, where we are determined to challenge the norm and deliver exceptional results for our valued clients.
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