Adverge Blog
We think about the whole business.
So we write about the whole business. 🙂
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“How many leads can you generate for us?” Zero. We focus on the metrics that predict pipeline instead.
This is the first question we get on a lot of calls with SaaS founders. “How many leads can you generate?” Our answer is reliably: zero. Not because we can’t generate leads. We can generate as many as you want.…
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AI and data in B2B marketing: why the tool question is the wrong place to start
Most B2B companies responding to AI are doing it by buying things: a new writing assistant, a new AI sales tool, an AI-powered analytics layer. Sometimes all three in the same quarter, from three different vendors. The instinct is understandable.…
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Your agency’s pricing model is the strategy. And most founders never ask about it
Almost every founder we talk to has the same blind spot when they’re evaluating marketing agencies. They scrutinise the case studies, ask about the team, check references, negotiate the rate. And then they sign a retainer that pays the agency…
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What happens when founder-sourced pipeline runs out. And how to build the system before it does
Almost every SaaS or lead-generation-driven B2B business between €1M and €5M in revenue is running on founder energy. The founder’s network produces most of the early deals. The founder’s LinkedIn produces most of the inbound that isn’t paid. The founder’s…
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The most important Google Ads decisions are made outside the platform
Google Ads is an execution system. It optimizes bids toward conversions or conversion value based on the signals you provide. If unit economics, success metrics, conversion quality, and offer constraints are unclear, the platform will still optimise, but toward incomplete…
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The future of tracking: why Server-Side Tagging is essential
In the world of digital marketing, measuring results is essential. Whether it concerns analyzing visitor behavior, optimizing campaigns, or accurately attributing conversions, you want to be able to trust that your data is correct. This is where Server Side Tagging…
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Tracking in 2026: what the end of third-party cookies actually means for your Google Ads
Turning the marketing world upside down, Google recently announced that third-party cookies will not be phased out for the time being, as previously planned. This change comes as a surprise, especially after Google had previously announced that the third-party cookie…
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About Google Ads Auto-Apply Recommendations
Are you using Google Ads to get the word out about your business? Cool. But let me ask you this: do you know if you have Auto-Apply Recommendations (AAR) on? We’ve taken a deep dive into a bunch of Google…
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Should you excluded mobile apps from your Google Ads campaigns?
Maybe you should… Let’s dive into the workings, problems and solutions. What is the Google Mobile Apps Network? One way you can get your brand out there is by advertising in the Google Mobile Apps Network. By doing so, you’ll…
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4 conversion tracking tips for lead generation Google Ads campaigns
When it comes to measuring the success of your Google Ads campaigns, (accurate) conversion tracking is important. But it also affects the optimization of your campaigns. In this blog, we will therefore give you 4 tips on how to optimize…