About Adverge | We Built the Agency We Couldn’t Find

What we believe in

This is what we believe a performance agency should be:

Low overhead, which you do not have to pay for
Business and unit economics in mind
Always have transparency, clarity and clear goals to work towards
AI-supported, and always specialist-led
No senior sales pitch followed by a junior handoff. We only work with seniors.
One month notice. No contracts designed to trap you.

After working with Adverge, you will know exactly what good performance marketing should look like.

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Our story

Once upon a time…

December, 2022

Marieke, the future CEO, started the first conversations with the shareholders.

January, 2023

It’s a wrap! Adverge B.V. was created. Marieke resigned from her job.

April, 2023

The first employee joined Adverge: Jaitse! 🥳

December, 2023

By December, we have already welcomed 4 employees! Amazing to have you on board, Lieuwe, Romana and Rik! 🥳

June, 2024

Our team has expanded to 6 specialists 🤩

February, 2025

Dominique takes over Marieke’s role as CEO! 🥳

December, 2025

The team keeps expanding… Sophie started as Marketing Manager 🎉

January, 2026

We rebranded from a Google Ads agency to a Performance Marketing agency 🤩

A strong promise, yes. But we make it happen.

We build your full funnel – Google Ads, Paid Social, landing pages and email – as one connected system. From day one, you get a real-time dashboard that shows what matters to your business: booked demos, sales, CPL and pipeline, not just clicks, impressions or non qualified leads.

We use structured client files, logs and AI-supported workflows where useful, so campaign changes, tracking notes and client goals stay in one system. Every new decision builds on what has already been learned.

You always know what is happening and why. If something is not working, we tell you before you notice it yourself.

No more worrying about rising CPAs, falling ROAS and zero profits.
No more guessing what is happening or where the money is going.
No more wondering whether your marketing partner is getting the most out of your ad spend.

Six things we do that most agencies don’t

Our fees are tied to your results

We work with a base fee plus a performance bonus linked to booked demos, earned profits, or an agreed CAC goal. This keeps us sharp and ensures fairness: we win when you win.

Notice period: 1 calendar month

If for any reason you no longer want to work together, you can simply cancel. Strangulation contracts? We don’t do that.

We work where you are

We are a remote-first team with roots in the Netherlands, working with clients across Europe and North America. No office overhead. No unnecessary meetings. No dependency on being in the same time zone. Just direct access to the specialist running your account.

You work with a senior specialist. Start to finish.

The person who runs your pipeline scan is the person who builds your campaigns and picks up the phone when something is off. One expert. No handoffs. No account manager in between.

We own the full funnel – not just the ads

Google Ads, LinkedIn Ads, landing pages, lead scoring, email nurture. All connected. All owned by one team. Nothing falls in the gap.

We use AI to move faster without losing context

Campaign changes, tracking notes, optimisation history and client goals should not live in one person’s head. We use AI to move faster, but the decisions stay with senior specialists.

“Adverge offers a unique experience – no bureaucracy, quick action, and the freedom to make an impact. It’s like working for yourself, yet building together. Informal communication, clear expectations, and the chance I eagerly embraced at the beginning of this year”

Jaitse

Google Ads Specialist at Adverge

At the end of the day, we are all about trust

We are a team of people who genuinely care whether your campaigns work. Because it is the only reason you are paying us.

We work remotely, keep overhead low and put that money into specialists who are genuinely good at what they do. You will never be handed off to someone you have never met.

f something is not working, we will tell you. If we are not the right fit, we will tell you that too, before you sign anything.

That is the deal.