About Us - Adverge

What we believe in

Our agency is what we believe a performance agency should be:

Low overhead, which you do not have to pay for
Always have transparency, clarity and clear goals to work towards
Not being brought in by a senior, but helped by a junior: we only work with seniors
One month notice. No contracts designed to trap you.

After Adverge, you will know exactly what good performance marketing looks like.

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Our story

Once upon a time…

December, 2022

Marieke, the future CEO, started the first conversations with the shareholders.

January, 2023

It’s a wrap! Adverge B.V. was created. Marieke resigned from her job.

April, 2023

The first employee joined Adverge: Jaitse! 🥳

December, 2023

By December, we have already welcomed 4 employees! Amazing to have you on board, Lieuwe, Romana and Rik! 🥳

June, 2024

Our team has expanded to 6 specialists 🤩

January, 2025

Menno has started as SEA Lead!

February, 2025

Dominique takes over Marieke’s role as CEO! 🥳

April, 2025

The team keeps expanding… Tonco started as Allround Online Marketer 🎉

January, 2026

Hello to Shannon, our Lead Generation Specialist and CRM 🤩

A strong promise, yes. But we make it happen.

We build your full funnel – Google Ads, Paid Social, Landing Pages and Email – as one connected system. You get a real-time Looker Studio dashboard from day one. Not clicks and impressions. Demos booked, CPL and pipeline.

You will always know what is happening and why. If something is not working, we tell you before you notice it yourself.

No more worries about rising CPAs and falling ROAS.

No uncertainty about what exactly is happening, and for what amount.

No doubts about whether your marketing partner is getting the most out of your ad spend.

Five things we do that most agencies don’t

Our fees are tied to your results

We charge a base retainer plus a performance fee tied to the demos booked or the CAC target you hit. We earn more when you grow.

Notice period: 1 calendar month

If for any reason you no longer want to work together, you can simply cancel. Strangulation contracts? We don’t do that.

We work where you are

We are a remote-first team with roots in the Netherlands. No office overhead, no unnecessary meetings. Just direct access to the specialist running your account.

You work with a senior specialist. Start to finish.

The person who runs your pipeline scan is the person who builds your campaigns and picks up the phone when something is off. One expert. No handoffs. No account manager in between.

We own the full funnel – not just the ads

Google Ads, LinkedIn Ads, landing pages, lead scoring, email nurture. All connected. All owned by one team. Nothing falls in the gap.

“Adverge offers a unique experience – no bureaucracy, quick action, and the freedom to make an impact. It’s like working for yourself, yet building together. Informal communication, clear expectations, and the chance I eagerly embraced at the beginning of this year”

Jaitse

Google Ads Specialist at Adverge

At the end of the day, we are all about trust

We are a team of people who genuinely care whether your campaigns work. Not because it looks good in a report – because it is the only reason you are paying us.

We work remotely, keep overhead low and put that money into hiring specialists who are actually good at what they do. You will never be handed off to someone you have never met.

If it is not working, we will tell you. If you are not a fit, we will tell you that too – before you sign anything.

That is the deal.