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Google Ads France
Achieve success in the French market with effective SEA campaigns
Conquering the French market is high on your list, but you are still struggling with the right approach. Adverge offers you a helping hand with a proven Google Ads strategy for France and a wealth of experience in setting up and managing successful Google Ads campaigns.
We will be happy to tell you what opportunities exist and how we can help you conquer the French market.
Amazing results and no money-leaking ads
Listen to what some of our customers have to say about Adverge.
"A deep understanding of the mechanism behind advertising"
"Every email is answered quickly and substantively"
"Great specialist with international knowledge, high-level expertise"
Discover SEA opportunities for France
France has one of the largest economies in Europe and is an attractive market for many companies. With more than 80 million inhabitants, it offers many opportunities for your product or service. By using SEA, you can create and show highly targeted ads to specific audiences in France based on demographics, interests, keywords and locations. This helps you target your ads to people who are actually interested in your products or services.
Whereas with an SEO strategy you are mainly concerned with the long term, with Google Ads you can be visible sooner and thus get results sooner. With a well-thought-out SEA strategy, you can uniquely position your company in France and stay ahead of your competitors.
Why is Google Ads more difficult in France?
Creating effective Google Ads campaigns for the France market is more difficult than setting up a Dutch campaign. Because of the French language, setting up effective ads can lead to language problems and possible miscommunication with your target audience.
Consumer behavior also varies by country. What is seen as “logical” behavior in the Netherlands may be very different for another country. Therefore, search intent may also vary by country. As a result, the price per click may also vary. Where you have to pay a lot for a search term in the Netherlands, it can be little in France and vice versa.
The French market is often competitive, especially in certain sectors. This means that there may already be established competitors actively using SEA in France who have already gained significant market share. It can be harder to differentiate yourself and stand out among other advertisers if you don’t know what you’re doing.
Finally, regulations and laws may be different from what you are used to with regard to advertising, data protection and consumer protection. It is important to align your ads with legal requirements to avoid fines or legal problems.
We will help you further conquer the French market!
Adverge specializes in international Google Ads campaigns. That’s why our specialists are happy to help you set up and/or optimize your Google Ads for France. We do this in the following way:
#1 - Kennismakingsgesprek en een gratis audit
At Adverge, we understand that no two businesses are the same, which is why we always start with an introductory meeting. During this conversation, you tell us more about your company, target audience and goals. With this valuable information, we conduct a free audit, analyzing your overall account and identifying potential opportunities. These opportunities can range from cost savings to strategies to generate more traffic to your Web site.
Don’t have an SEA account for France yet? Then, after getting to know you, we’ll get straight to work on a strategy.
#2 - De strategie voor jouw Google Ads in Frankrijk
Based on the audit conducted, you will receive a strategy combined with various action items. After the audit, we immediately schedule another call to discuss the findings with you. Of course, you can ask all your questions right away. At the end of this conversation, you will decide if you want to work with us.
#3 - Uitvoering van het plan
After your approval of the proposed strategy, we move on to implementation. Within one week you will be ready to enter the French market! Our initial focus is on setting up (new) campaigns and accurately setting up conversions, which allows us to properly measure results right away.
#4 - Optimalisatie
At Adverge, we go beyond just launching your Google Ads campaigns for the French market. To achieve maximum results, optimization of your campaigns is an important part. That’s why we keep a close eye on the performance of your ads and adjust your campaigns as needed.
We analyze keywords and search terms used to ensure that the ads always fit the target audience and we look at how to make them even more compelling. We test with various (catchy) headlines, call-to-actions and descriptions. That way, know what appeals to your target audience and when they click on the ads.
But we’re not just constantly improving campaigns. We also focus on landing pages. A good landing page helps achieve conversions. As such, we are happy to help you with ideas for creating relevant and attractive landing pages that seamlessly match the ads and drive your visitors to action. Our approach includes continuous learning from collected data and optimizing campaigns so you get maximum results.
#5 - We houden je regelmatig op de hoogte
To keep you well informed, we make sure to schedule an online meeting at least once a month. If needed or desired, the frequency may be higher. During these meetings, we go over the opportunities from both your perspective and ours. In this way, we strive to achieve optimal results for your campaigns in Google Ads for France.
Adverge's core values
At Adverge, we are determined to do things differently and better than other marketing agencies. Our strong belief in challenging the norm motivates us to strive for nothing less than extraordinary performance for all of our customers.
Our belief is that delivering personalized and strategic marketing solutions should perfectly match the unique needs of each client. Adverge’s team is happy to work closely with your company to understand and achieve its goals. That way, we provide a customized approach that truly makes an impact.
Are you ready to enter the French market?
Don’t hesitate to contact us today for an exploratory discussion. Let us know your ambitions and find out how we can support you with Google Adwords for France.
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