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Google Ads Agency Pricing

We’re going to talk all about Google Ads and what you might pay for a professional agency to help you out. Here at Adverge, we get that price is a big deal when you’re choosing a Google Ads agency. But there’s more to think about than just the cost.

Let’s dive into how the know-how of an agency affects their prices, the different ways they might charge you, and why we at Adverge use a tiered pricing model that goes with how much you’re spending on ads.

Psst…. we also work together with partners. If you are interested, visit our partner page.

How Expertise Affects Pricing​

What a Google Ads agency charges can really show how much they know and how experienced they are. Agencies that have a good track record and really know their stuff might charge more. That’s because they do more than just manage ads; they give you advice on how to make the most money back from what you spend.

Different Ways to Price

When it comes to pricing models, Google Ads agencies offer a variety of options to accommodate different business needs and preferences. Understanding these models can help you choose the one that aligns best with your advertising goals and budget.

Flat Rate Pricing

One common approach is the flat rate model. Here, you agree to pay a predetermined amount on a monthly or yearly basis. This model is straightforward and predictable, making budgeting easier for you. It’s ideal for businesses that prefer stability in their expenses and want a consistent set of services each month. However, it’s important to ensure that the services included in this flat rate meet all your Google Ads needs.

Percentage of Spend Pricing

Another popular pricing method is based on a percentage of your ad spend. In this model, the agency takes a certain percentage of the total amount you spend on your Google Ads campaigns. This percentage typically ranges from 10% to 20%, depending on the agency’s expertise and the complexity of your campaigns. This model aligns the agency’s incentives with your success; as your ad spend increases due to successful campaigns, the agency benefits as well. It’s particularly suitable for businesses looking to scale their advertising efforts and seeking an agency that is motivated to improve campaign performance.

Performance-Based Pricing

Performance-based pricing is results-oriented, meaning you pay the agency based on the achievement of specific goals. These goals could be an increase in website traffic, lead generation, or actual sales. This model is highly attractive to businesses because it directly ties the agency’s compensation to the success of the campaigns. It ensures that the agency is focused on delivering tangible results. However, it’s crucial to clearly define the goals and how they are measured to avoid any misunderstandings.

Hourly Rate Pricing

Lastly, some agencies offer services based on an hourly rate. This means you pay for the actual time the agency spends managing your Google Ads campaigns. This model provides flexibility and can be cost-effective for smaller projects or for businesses that only need occasional adjustments to their campaigns. However, it can become expensive if your campaigns require significant time and attention, so it’s important to have a clear understanding of the scope of work and estimated hours.

Each of these pricing models has its advantages and considerations. When choosing an agency, think about your campaign goals, budget, and the level of involvement you desire from your agency. A clear discussion with potential agencies about their pricing models and what they include can help you make an informed decision that supports your business’s growth.

Why Adverge Goes for Tiered Pricing

At Adverge, we use a tiered pricing model that matches up with how much you’re spending on ads. This way, everything’s clear and can grow with your campaigns. It also pushes us to manage your campaigns as well as we can, because our success is tied to yours.

What’s More Important Than Price

While price matters, it shouldn’t be the only thing you think about when picking a Google Ads agency. Their skills, experience, and track record are super important. An agency that really gets your business and goals and can come up with a plan just for you is often worth more than just low prices.

Choosing the right Google Ads agency is a crucial decision for your business’s online advertising success. To ensure you’re making the best choice, it’s important to conduct a comprehensive evaluation of potential agencies. Here’s how you can go about it:

Examine Case Studies and Testimonials

Start by looking into the agency’s past successes. Case studies and testimonials provide insight into the agency’s ability to deliver results. They showcase the agency’s experience in handling campaigns similar to yours and highlight their success stories. This evidence can give you confidence in their ability to meet your advertising goals.

Verify Experience and Certifications

Next, assess the agency’s qualifications. An agency with Google Ads certifications demonstrates a recognized level of expertise and knowledge in managing Google Ads campaigns. Additionally, inquire about their experience in your industry or with businesses of your size. This ensures they have the relevant experience to understand your unique challenges and opportunities.

Discuss Strategies and Processes

Understanding how an agency plans to manage and optimize your campaigns is vital. A reputable agency should be transparent about their approach and willing to discuss their strategies and processes with you. This conversation can help you gauge whether their methods align with your business goals and expectations.

Evaluate Communication and Reporting

Effective communication and regular reporting are the foundations of a successful partnership with a Google Ads agency. Ensure the agency values open communication and is committed to providing you with regular updates on your campaign’s performance. This not only keeps you informed but also allows for timely adjustments to optimize campaign results.

Making Your Final Decision

After thoroughly vetting potential Google Ads agencies using the steps above, you’ll be in a strong position to make an informed decision. Remember, the right agency should not only have the technical skills and experience but also share your vision for growth and success. They should be partners in your journey, committed to achieving your advertising objectives through strategic planning, execution, and continuous optimization.

Choosing the right Google Ads agency is more than just a business transaction; it’s about forming a partnership that will propel your business forward. Take your time, ask the right questions, and choose an agency that aligns with your business values and goals. With the right team by your side, you’re setting the stage for a successful and profitable advertising campaign.

About Adverge

At Adverge, we pride ourselves on being a globally focused Google Ads agency, bringing a world of digital marketing expertise right to your doorstep. Our commitment to excellence is evident in our choice to work exclusively with senior experts, ensuring that every campaign benefits from a wealth of experience and a depth of knowledge that’s hard to match.

Our team operates remotely, a choice that reflects our modern approach to work-life balance and our belief in the power of happy employees. This remote model not only allows us to attract top talent from around the globe but also ensures that our team members are motivated, engaged, and ready to deliver their best work for your campaigns.

Transparency, friendliness, and professionalism are the pillars of our client relationships at Adverge. We believe in clear communication from the outset, ensuring that you’re always informed and involved in the decision-making process for your campaigns. Our friendly approach makes working together a pleasure, while our unwavering professionalism guarantees that your Google Ads campaigns are in the most capable hands.

Choose Adverge for a Google Ads agency that combines global insights with expert execution, all delivered by a team that’s as invested in your success as you are. Let’s work together to take your digital advertising to the next level, with a partner that’s transparent, friendly, and professional at every step.

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Hear what some of our clients have to say about Adverge.

“A deep understanding of the mechanism behind advertising”
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Adverge: for performance campaigns

Give us a challenge and we’d love to work with you. This is why you want to choose to work with us:

  1. We only have top-tier talent on our team
  2. We work remote, so have smooth systems for communication
  3. We focus on profits, not just on soft metrics for branding and reach
  4. No long term contracts, you can our services cancel monthly
  5. We have a steady, happy team with low churn

It is not without reason that we claim that we are the last performance agency you will work with.

That’s because we give you results – not headaches. We will bring you more sales while saving you time. Provide insights and clarity, and you no longer worry about what is happening with your Ad spend.

Adverge Google Ads team

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Hear what some of our clients have to say about Adverge.

"I was impressed by the audit and blown away by the results! Jaitse is great working with. Love our productive meetings!"
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"Informal but very professional and creative in finding the right SEA solution for our webshop. The results speak for themselves!"
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"Very well helped by Marieke & Jaitse. Nice communication & a nice Google ads campaign set up. The first results are hopeful!"
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