Adverge Blog
We think about the whole business.
So we write about the whole business. 🙂
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Tracking in 2026: what the end of third-party cookies actually means for your Google Ads
Turning the marketing world upside down, Google recently announced that third-party cookies will not be phased out for the time being, as previously planned. This change comes as a surprise, especially after Google had previously announced that the third-party cookie…
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About Google Ads Auto-Apply Recommendations
Are you using Google Ads to get the word out about your business? Cool. But let me ask you this: do you know if you have Auto-Apply Recommendations (AAR) on? We’ve taken a deep dive into a bunch of Google…
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Should you excluded mobile apps from your Google Ads campaigns?
Maybe you should… Let’s dive into the workings, problems and solutions. What is the Google Mobile Apps Network? One way you can get your brand out there is by advertising in the Google Mobile Apps Network. By doing so, you’ll…
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4 conversion tracking tips for lead generation Google Ads campaigns
When it comes to measuring the success of your Google Ads campaigns, (accurate) conversion tracking is important. But it also affects the optimization of your campaigns. In this blog, we will therefore give you 4 tips on how to optimize…