E-commerce
Growth that doesn’t improve your margin isn’t growth.
We manage for margin, not just revenue.
1.8M
Monthly
Managed Ad Spend
50+
Customers
In various niches
130
Countries
Google Ads Management
4.8
Stars
Is our average review score
Does it sound like you?
You run an established e-commerce brand. You’ve run Google Ads. Maybe Meta or LinkedIn too. You’ve worked with an agency, maybe two. It started well.
But you started to see: ad spend increase, margins tighten, results fluctuate. ROAS looks acceptable, but cash flow does not pay the bills. Growth becomes reactive instead of structured.
Most agencies can tell you your Meta campaign underperforms. Few ask why a specific product isn’t selling, whether it should be bundled, or whether your assortment has a gap worth filling. We do.
If you are done switching agencies every 12 months, you’re in the right place.
P.S. 80% of the companies that request our strategy call have the same diagnosis: the channel is not the problem.
We believe paid media should be accountable to one thing: your profit
Not ROAS in isolation. Not revenue before you subtract what it cost to get it. Not a tidy PDF that arrives on the last Friday of the month.
The clients who come to us with an ecommerce account are rarely missing traffic or even missing sales.
They’re missing the connection between what an order costs to acquire and what it’s worth once returns, discounts and repeat-purchase rate are counted:
- The Shopping feed structured for coverage, not margin
- The campaign optimising toward a ROAS target that ignores which products are profitable
- The retention flow that never got built, so every sale still has to be paid for with a fresh ad click
We prioritise contribution margin, break-even ROAS, customer lifetime value and channel allocation efficiency, not surface-level platform metrics.
We own the whole funnel, from the feed to the first purchase to what happens after.
Results we are proud of
Hear what some of our clients have to say about Adverge.
Informal but very professional and creative in finding the right SEA solution for our webshop.
Lana Meyer
Sport-Thieme.nl
“A deep understanding of the mechanism behind advertising”
Matthieu Thomas
Fitlyzen
Vilius Venckus
Coravin
A very pleasant company to work with. Skilled senior specialists who are quick to adapt and have a high level of expertise.
David Schimmel
Peaks
Sara Stafforte
Freedome.it
“Great specialist with international knowledge, high level expertise”
Jurien Talen
Barista Essentials
I was impressed by the audit and blown away by the results! Love our productive meetings!
Erwin Enter
Tom-Cat
Nice communication & a nice Google ads campaign set up. The first results are hopeful!
Stein van Spankeren
Vida Vitaal
“Every email is answered quickly and substansively”
Koos Rouwhorst
Terborgse.nl
We don’t manage your ads. We manage for your margin.
Full-funnel means we take ownership of the entire path from ad to profitable, repeat customer.
Google and Bing ads, paid social, product and landing page conversion, retention flows: owned by one expert team. We keep feed structure, campaign changes and margin data connected, not managed in separate silos by separate people.
AI-supported workflows help us move faster where useful, but senior specialists decide what matters.
We start from your unit economics: margin per SKU, average order value, repeat-purchase rate. We define KPIs around profit, not platform-reported ROAS.
We build a real-time dashboard from day one so you see exactly what you’re getting, and at what cost. You’ll have clear visibility on which growth levers are profitable, less volatility in your results, and an answer for why revenue and profit move the way they do.
One full funnel. From the first click to a successful sale.
Campaigns built around margin, not a blanket ROAS target applied across every SKU. A product that converts well but earns nothing gets treated differently than one that brings profits.
Meta and TikTok Shop prospecting and retargeting tuned to your purchase cycle and average order value, not generic awareness spend. What works for a €30 impulse buy doesn’t work for a €300 considered purchase.
The click is not the sale. We test product pages, checkout friction and offer structure the same way we test ad creative: continuously, never set and forgotten.
Abandoned cart, post-purchase, and repeat-purchase sequences tied to actual LTV, not a generic welcome series. Every sale should not have to be earned back from zero with fresh ad spend.
So you see CAC, ROAS and margin per channel, not last month’s ad platform export. Live from day one. Access at all times.
Start growing your business with our free strategy call
Results we are proud of
During the energy crisis, our business was struggling. We’d stopped working with agencies because past partnerships delivered little to no return. I had made a promise to myself: I’d only work with a senior marketer who’s truly passionate about the craft. Through my network, I was introduced to Adverge.
Together we rebuilt Google Ads, launched social media campaigns, and set up email flows that run on autopilot. It saves me time and brings in real traffic, both online and to the showroom. Revenue is back where it should be, and we’re now measuring new growth. Adverge is fast, proactive, and focused on results. Very satisfied.
+50%
Revenue
400+
Qualified Contact Requests
160
Quote Requests
I really enjoyed meeting the team of experts, who demonstrated a great level of expertise and shared meaningful insights to improve the performance of ads.
Rik’s expertise in Search Engine Advertising has played a key role in our growth. Over the years, he has helped us significantly increase our online visibility while making our marketing budget work more efficiently. His strategic insights, proactive approach, and consistent results make him a trusted partner we highly recommend.
↑3x
Monthly lead volume
-55%
Cost per Lead
~97%
Accuracy of AI transcript classification
Writing this review of working with Adverge for +- 5 months on our Ads account. In that time we’ve seen our acquisition efforts improve both in terms of volume and efficiency. The advice from Adverge has been invaluable.
+3X
Qualified leads
-67%
Cost per quality lead
↑ ROI
Google Ads
I was impressed by the audit and blown away by the results! Jaitse is great working with. Love our productive meetings!
We are thrilled with the collaboration with Adverge. The steps have led to a better strategy, more insight, and step-by-step and scalable growth.
+67%
Conversion Rate
-30%
Cost per lead
€5000
Monthly budget saved
A very pleasant company to work with. Skilled senior specialists who are quick to adapt and have a high level of expertise.
Six things we do that most agencies don’t
Our fees are tied to your results
We charge a base retainer, plus a performance bonus on top: agreed upfront against a margin or CAC target. We earn more when you grow.
Notice period: 1 calendar month
If for any reason you no longer want to work together, you can simply cancel. Strangulation contracts? We don’t do that.
We work where you are
We are a remote-first team with roots in the Netherlands, working with clients across Europe and North America. No office overhead. No unnecessary meetings. No dependency on being in the same time zone. Just direct access to the specialist running your account.
You work with a senior specialist. Start to finish.
The person who runs the audit is the person who builds your campaigns and picks up the phone when something is off. One expert. No handoffs. No account manager in between.
We own the full funnel – not just the ads
Google Ads, LinkedIn Ads, landing pages, email nurture. All connected. All owned by one team. Nothing falls in the gap.
We use AI to move faster without losing context
Campaign changes, tracking notes, optimisation history and client goals should not live in one person’s head. We use AI to move faster, but the decisions stay with senior specialists.
Let’s talk
In us you have a partner that you can rely on for years to come. Not with fancy words, but profitable actions.
We start with a no-obligation strategy call. We place your full funnel under the microscope – Google and Bing Ads, Paid Social, landing pages, email flows – identify exactly where revenue is leaking and show you what needs to change to make growth predictable.
When performance marketing is treated as a business discipline instead of a campaign tactic, there’s no reason to keep changing agencies
It is not without reason that 80% of the companies that request the strategy call become clients.
And let’s be honest.
If you were 100% satisfied with your current results, you wouldn’t be here.
Start growing your business with our free strategy call
- 100% free audit
- Ready in 7 days
- No obligations
Dominique Roelofs
CEO Adverge
FAQ
A Google Ads agency optimises for platform metrics: clicks, conversions, ROAS as reported by the platform. We optimise for your profit, which means looking beyond the ad, at feed structure, product margin, and what happens after the first purchase. If your ROAS looks fine but your margin doesn’t, the problem is downstream from the ad.
Our minimum threshold is €5,000/mo in ad spend. Below that, the margin for optimisation is too thin to justify the engagement cost for either side. The pipeline scan is still free and useful regardless of your current spend.
It depends on your profit margin, order expenses and return costs, not a single benchmark number. We calculate your break-even ROAS before we scale any budget.
Only once the fundamentals support it: campaigns are profitable beyond surface-level ROAS, budget is allocated to the most profitable products, break-even points are clearly defined, the offer converts consistently, and the unit economics still make sense at higher spend. Scaling spend doesn’t fix structural issues. We scale when growth is sustainable, not when revenue simply increases.
Feed structure is part of full-funnel ownership. A well-optimised feed and a well-built campaign are the same job, not two separate ones handed to two separate people.
Alongside. We own the paid channels and the conversion infrastructure. And where it affects profitability, we’ll flag product, pricing and assortment opportunities too. Nothing that touches margin is off-limits to raise.
Month one is foundation: audit, tracking setup, feed structure and KPI alignment. You won’t see scaled results in month one, and we won’t pretend you will. Meaningful optimisation results show in months two through four.
Yes. Our primary markets are BENELUX, the UK and the USA. We have active clients across all three. We work fully remotely and operate in English across all markets. Being NL-based means we understand the BENE market natively – and we have the track record to scale that into the UK and USA alongside you.