Lead Generation
Your CPL can go down while your pipeline goes nowhere.
We fix the one that pays the bills.
1.8M
Monthly
Managed Ad Spend
50+
Customers
In various niches
130
Countries
Google Ads Management
4.8
Stars
Is our average review score
Does it sound like you?
You run a B2B or B2C business that grows through leads. Your buyer has a problem, searches for a solution, finds you, clicks. And somewhere between that click and the deal closing, things fall apart. Where is this somewhere, you do not know.
You’ve run Google Ads. Maybe Meta or LinkedIn too. You’ve worked with an agency, maybe two. It started well. Then the reporting got more elaborate as the results got harder to explain. CPL kept climbing, lead quality was inconsistent. Half the leads went nowhere and nobody could tell you why.
If that sounds familiar, you’re in the right place.
P.S. 80% of the companies that request our pipeline scan have the same diagnosis: the channel is not the problem.
We believe paid media should be accountable to one thing: your profit
Not impressions. Not click-through rates. Not a tidy PDF that arrives on the last Friday of the month.
We built Adverge because we kept seeing the same pattern: companies spending serious money on ads, generating clicks, generating form fills – and still not knowing what it produced for their pipeline.
And the problem was not one ad or the channel.
It was everything that came after the click:
- The landing page that spoke to everyone and converted no one
- The lead that arrived without context and went cold before follow-up
- The volume that looked good on a dashboard until half of it turned out to be the wrong fit
Before we touch a campaign, we ask the questions most agencies skip: does your pricing support the CAC this channel needs, does your proposition answer what your buyer is comparing you against, is the funnel even the right lever to pull.
Most of the time, the leak isn’t in the ads, but in one of those answers.
Results we are proud of
Hear what some of our clients have to say about Adverge.
Informal but very professional and creative in finding the right SEA solution for our webshop.
Lana Meyer
Sport-Thieme.nl
“A deep understanding of the mechanism behind advertising”
Matthieu Thomas
Fitlyzen
Vilius Venckus
Coravin
A very pleasant company to work with. Skilled senior specialists who are quick to adapt and have a high level of expertise.
David Schimmel
Peaks
Sara Stafforte
Freedome.it
“Great specialist with international knowledge, high level expertise”
Jurien Talen
Barista Essentials
I was impressed by the audit and blown away by the results! Love our productive meetings!
Erwin Enter
Tom-Cat
Nice communication & a nice Google ads campaign set up. The first results are hopeful!
Stein van Spankeren
Vida Vitaal
“Every email is answered quickly and substansively”
Koos Rouwhorst
Terborgse.nl
We don’t manage your ads. We own your pipeline.
Full-funnel means we take ownership of the entire path from first impression to qualified lead.
Paid search, paid social, landing page conversion, lead scoring and nurture – owned by one expert team.
We keep campaign changes, tracking notes, lead quality feedback and sales context connected. AI-supported workflows help us move faster where useful, but senior specialists decide what matters.
Nothing falls between the cracks.
We start from your unit economics. We define KPIs around qualified leads booked, CPL and pipeline impact – not platform defaults.
We build a real-time dashboard from day one so you see exactly what you’re getting and at what cost.
One full funnel
We target your ICP at the moment they’re actively searching for a solution. High-intent keywords, tight audience segmentation, and conversion tracking tied to leads booked – not just clicks.
We reach your audience before they start searching, and retarget them once they’ve shown intent. LinkedIn for title and company targeting where the buyer is a business. Meta, Instagram and TikTok for awareness, retargeting and discovery-driven categories. Every campaign built around your ICP, not broad demographics.
The click is not the conversion. We build and optimise landing pages that match the ad, speak to the visitor’s specific problem and remove every reason not to fill in the form. Tested continuously. Never set and forgotten.
Not every lead is worth the same follow-up. We set up scoring logic connected to your CRM so your team focuses on the contacts most likely to close, and stops wasting time on the ones who won’t.
Most leads are not ready to buy on day one. We build automated email sequences that keep your company relevant, build trust over time and move leads from first contact to booked call. Without manual follow-up from your team.
So you see CAC, qualified leads and pipeline health – not last month’s impressions. Your dashboard is live from day one. You have access at all times. No waiting for a monthly report.
Start growing your business with our free strategy call
Results we are proud of
During the energy crisis, our business was struggling. We’d stopped working with agencies because past partnerships delivered little to no return. I had made a promise to myself: I’d only work with a senior marketer who’s truly passionate about the craft. Through my network, I was introduced to Adverge.
Together we rebuilt Google Ads, launched social media campaigns, and set up email flows that run on autopilot. It saves me time and brings in real traffic, both online and to the showroom. Revenue is back where it should be, and we’re now measuring new growth. Adverge is fast, proactive, and focused on results. Very satisfied.
+50%
Revenue
400+
Qualified Contact Requests
160
Quote Requests
I really enjoyed meeting the team of experts, who demonstrated a great level of expertise and shared meaningful insights to improve the performance of ads.
Rik’s expertise in Search Engine Advertising has played a key role in our growth. Over the years, he has helped us significantly increase our online visibility while making our marketing budget work more efficiently. His strategic insights, proactive approach, and consistent results make him a trusted partner we highly recommend.
↑3x
Monthly lead volume
-55%
Cost per Lead
~97%
Accuracy of AI transcript classification
Writing this review of working with Adverge for +- 5 months on our Ads account. In that time we’ve seen our acquisition efforts improve both in terms of volume and efficiency. The advice from Adverge has been invaluable.
+3X
Qualified leads
-67%
Cost per quality lead
↑ ROI
Google Ads
I was impressed by the audit and blown away by the results! Jaitse is great working with. Love our productive meetings!
We are thrilled with the collaboration with Adverge. The steps have led to a better strategy, more insight, and step-by-step and scalable growth.
+67%
Conversion Rate
-30%
Cost per lead
€5000
Monthly budget saved
A very pleasant company to work with. Skilled senior specialists who are quick to adapt and have a high level of expertise.
Six things we do that most agencies don’t
Our fees are tied to your results
We charge a base retainer plus a performance fee tied to the demos booked or the CAC target you hit. We earn more when you grow.
Notice period: 1 calendar month
If for any reason you no longer want to work together, you can simply cancel. Strangulation contracts? We don’t do that.
We work where you are
We are a remote-first team with roots in the Netherlands, working with clients across Europe and North America. No office overhead. No unnecessary meetings. No dependency on being in the same time zone. Just direct access to the specialist running your account.
You work with a senior specialist. Start to finish.
The person who runs your pipeline scan is the person who builds your campaigns and picks up the phone when something is off. One expert. No handoffs. No account manager in between.
We own the full funnel – not just the ads
Google Ads, LinkedIn Ads, landing pages, lead scoring, email nurture. All connected. All owned by one team. Nothing falls in the gap.
We use AI to move faster without losing context
Campaign changes, tracking notes, optimisation history and client goals should not live in one person’s head. We use AI to move faster, but the decisions stay with senior specialists.
Let’s talk
In us you have a partner that you can rely on for years to come. Not with fancy words, but profitable actions.
We start with a no-obligation strategy call. We place your full funnel under the microscope – Google Ads, Paid Social, landing pages, email flows – identify exactly where revenue is leaking and show you what needs to change to make growth predictable.
When performance marketing is treated as a business discipline instead of a campaign tactic, there’s no reason to keep changing agencies
It is not without reason that 80% of the companies that request the strategy call become clients. We help them regain control over their CPL, ad spend and pipeline.
And let’s be honest.
If you were 100% satisfied with your current results, you wouldn’t be here.
FAQ
A Google Ads agency optimises the account you already have. We start one level up: is your pricing built to support the CAC this channel requires, does your proposition match what your buyer is deciding between, is the funnel even the right lever to pull. Most of the time the account looks fine and the business question underneath it doesn’t. That’s where we start. The campaign work follows from the business findings.
Our minimum threshold is €5,000/mo in ad spend. Below that, the margin for optimisation is too thin to justify the engagement cost for either side. The pipeline scan is still free and useful regardless of your current spend.
Yes, where it adds value. We use structured workflows to connect campaign changes, lead quality feedback, tracking notes and sales context. AI can help us work faster, but it does not replace senior judgement or strategic decision-making.
We work alongside your team. We own the paid channels and the conversion infrastructure. Your team keeps running everything else. We align on KPIs from the start so there is no ambiguity about who owns what.
Month one is foundation: audit, tracking setup, infrastructure and KPI alignment. You will not see scaled results in month one and we will not pretend you will. Meaningful optimisation results show in months two through four. Expansion into new channels starts from month six when the lower funnel is stable.
The performance bonus is available on every tier. It ties a portion of our monthly fee to an agreed pipeline outcome – typically qualified leads delivered at or below a target CPL. The base retainer covers execution. The bonus creates shared upside. The structure is agreed during the audit phase once we understand your unit economics.
We review your Google Ads account, LinkedIn campaigns and email flows. We identify where budget is leaking, where conversion is breaking down and what the three highest-impact changes are. You receive a written report within 7 days. No pitch attached. Whether you work with us or not, the findings are yours.
Our fees scale with your ad spend. Lower spend means lower fee. We have no incentive to inflate your budget – our business model grows when your results grow, not when your spend grows. Performance-based pricing is available as an add-on on every tier, where our fee includes a bonus tied to pipeline outcomes.
Yes. Our primary markets are BENELUX, the UK and the USA. We have active clients across all three. We work fully remotely and operate in English across all markets. Being NL-based means we understand the BENE market natively – and we have the track record to scale that into the UK and USA alongside you.