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Google Ads is an execution system. It optimizes bids toward conversions or conversion value based on the signals you provide. If unit economics, success metrics, conversion quality, and offer constraints are unclear, the platform will still optimise, but toward incomplete...

In this article you will discover how to make optimal use of Google Ads for your international success....

How to make the most of your advertising budget during the holiday season The holiday season is a golden opportunity for businesses, but it’s also one of the most competitive times of the year. With increased competition and consumer spending...

The future of tracking: why Server-Side Tagging is essential In the world of digital marketing, measuring results is essential. Whether it concerns analyzing visitor behavior, optimizing campaigns, or accurately attributing conversions, you want to be able to trust that your...

Black Friday is the Super Bowl of e-commerce, a period of enormous opportunity, intense competition, and high advertising costs. To achieve real results, a well-thought-out strategy is crucial. Here are the top tips to get the most out of your...

Google Surprises: Third-Party Cookies remain Turning the marketing world upside down, Google recently announced that third-party cookies will not be phased out for the time being, as previously planned. This change comes as a surprise, especially after Google had previously...

Are you a webshop owner and do you use Google Ads to advertise online? Then you undoubtedly understand the importance of this marketing tool to boost sales of your products. Perhaps you currently drive your ads based on ROAS (Return...

Are you using Google Ads to get the word out about your business? Cool. But let me ask you this: do you know if you have Auto-Apply Recommendations (AAR) on? We’ve taken a deep dive into a bunch of Google...

Maybe you should… Let’s dive into the workings, problems and solutions. What is the Google Mobile Apps Network? One way you can get your brand out there is by advertising in the Google Mobile Apps Network. By doing so, you’ll...

Conversion tracking in Google Ads: 4 tips When it comes to measuring the success of your Google Ads campaigns, (accurate) conversion tracking is important. But it also affects the optimization of your campaigns. In this blog, we will therefore give...

Bidding strategies Google Ads: which one should I choose? Once you create a campaign in Google Ads, the bidding strategy is an important part. Because, how successful your campaign is depends (among other things) on your chosen bidding strategy. The...

What are the pros and cons of outsourcing SEA? Search Engine Advertising, or SEA for short, is a powerful tool for increasing your visibility online on Google and other search engines and reaching relevant audiences. If you want to be...