Performance Marketing for Lead Generation
For companies that are done generating leads that never close.
Many companies think: “If we generate more leads, we will grow.” So they invest in ads. Leads increase and the dashboard numbers look better. But revenue is unaffected.
More leads do not automatically mean more revenue. Qualified leads do.
Adverge helps B2B and B2C service companies generate qualified sales pipeline through performance marketing.
We focus on a predictable, revenue-aligned pipeline.
Monthly
Managed Ad spend
Customers
In various niches
Countries
Google Ads management
Stars
Is our average review score
Based on 300+ reviews
Why most lead generation disappoints
You do not need traffic, you need lead quality. Have you noticed your sales teams say:
“These leads are not serious.”
“These leads are not ready.”
“These leads are not a fit.”
If marketing focuses on getting more form submissions, while the business needs real sales conversations, you start wasting money.
B2B lead generation works when:
- A lead is clearly defined
- Sales and marketing agree on what “qualified” means
- Campaigns are optimised for revenue or profit, not just clicks
What is Lead Generation Performance Marketing?
Lead generation performance marketing focuses on generating qualified leads that convert into real sales opportunities.
Unlike volume-based lead generation, we optimise for:
- Closed deals
- Sales Qualified Leads (SQL) – if the numbers of closed deals are too low, then we optimise for one step higher in the funnel
- Cost per closed deal
- Lead to customer conversion rate
Generating 200 leads that never convert is not growth. We fix that.
Amazing results and no money leaking campaigns
Hear what some of our clients have to say about Adverge.
Finding the right performance partner turns out to be quite hard
There are as many agencies who can help you. The tricky thing with agencies is:
- They often have abysmal employee turnover, so you always have to deal with new people
- You are often pitched by a senior, while a junior manages your budgets
- They have a beautiful office, stylish interior and lavish parties. Paid for by… you.
No fancy office here. Our team works remotely. Not only does this make people happier, it also means we have little overhead and pay our talent well.
The quality of any agency is determined by the team.
Rest assured. Our team is top-tier, paid well, happy and ready to be put to work.
Start growing your business With our free audit.
- 100% free audit
- Ready in 7 days
- No obligations
Our approach
Before scaling spend, we align on:
- What qualifies as a real opportunity
- Sales validation criteria
- Funnel drop-off points
- Cost per closed deal
- Lead to customer conversion rates
We optimise for revenue contribution. We do not focus on form submissions.
Smart systems and no headaches
It is not without reason that we say that we are the last performance agency you will work with.
That’s because we give you results – not headaches. We will bring you more sales while saving you time. We provide insights and clarity, and you no longer worry about what is happening with your Ad spend. You’ll get real-time dashboards and high quality campaign managers.
And it all starts with your free Adverge Audit.
This is how we maintain our promises
Real-time dashboard
Work with us and we’ll design a custom Looker Studio dashboard for you. This means real-time data of every metric you deem interesting. You’ll know exactly how many leads and sales you’re getting at what cost.
Senior experts only
We’re not a jack of all trades. Neither are our team members. Our team consists of absolute specialists with proven track records.
Fewer ad spend? Fewer costs
The more budget you spend, the more work we do. Our fees automatically scales with your growth. This means we have every intention to grow your business. Also: the lower your spend, the lower our fee. You don’t have to worry about paying too much for our services.
Dedicated accountmanager
Account managers seem to come and go at agencies. We hate this as much as you do. With us, you always be in contact with a dedicated expert and/or our CEO Dominique.
Notice period: 1 calendar month
If for any reason you no longer want to work together, you can simply cancel. Strangulation contracts? We don’t do that.
Quarterly reviews & monthly reports
Quarterly, a different specialist looks at your account for new perspectives and fresh ideas. We also consult as often as necessary.
Let's talk
In us you have a performance partner that you can rely on for years to come. Not with fancy words, but profitable actions.
We start with a no-obligation Adverge Audit. With this audit we will place your account under the microscope, discover revenue leaks and reveal great opportunities.
We will show you that things can be done differently.
It is not without reason that 85% of the companies that request the Adverge Audit actually become clients. We help them regain control over their turnover, ad spend and budgets.
And let’s be honest.
If you were 100% satisfied with your current agency or approach, you wouldn’t be here…
Want amazing results and no money leaking ads?
Hear what some of our clients have to say about Adverge.
What you can expect
Performance marketing works best when it’s simple, structured and driven by data.
To make sure you know what we are capable of and we know how we could potentially help you, we follow these 4 steps.
You will understand why revenue and profit moves.
You will receive free insights that will show you where you are missing opportunities and make unnecessary costs.
We bring the Audit to life in a Performance Plan, in which we present you how we implement the Audit.
We take care of all permissions, campaigns, dashboarding and proper tracking during our onboarding.
Continuously optimize to get the Cost per Lead as low as possible and the profits from your Ads as high as possible.
The choice is yours
You have nothing to lose. Request your Adverge Audit below. You will receive a response within 1 working day to schedule our 30-minute introduction. We will do the Adverge Audit for you and you will receive the results of your Adverge Audit within 7 days at most.
Do you decide not to continue with us? No problem at all. You simply receive all the insights.
Will we start working together for growth? Then we’ll strive to be the last performance agency you will ever work with.
Start growing your business With our free audit.
- 100% free audit
- Ready in 7 days
- No obligations
Answers to your questions
MQL is a marketing-qualified lead. SQL is a lead validated by sales as a real opportunity. We optimise for SQL and revenue coming from closed deals.
Budget depends on deal size, sales cycle length and target cost per opportunity. We can help you to define the best spend.
We do not optimise for raw lead volume. We optimise for qualified opportunities that convert into revenue. Increasing lead numbers without improving close rates does not create growth. Our focus is cost per qualified closed deal and pipeline contribution.
Definitely, we’ll let you know how that is possible.
Yes, we just really hope we will surprise you with our expertise. But if not, then no hard feelings.
There are possibilities for agencies and freelancers to request an audit well. Contact us, and we’ll discuss the details.
Access to Google Ads. Apart from that, access to Google Merchant Center and Google Analytics, if available.
Adverge works with businesses that have structured commercial operations, active sales teams, and treat marketing as a commercial function rather than a support function.
Adverge is not a fit for companies in the following cases:
- You only care about cost per lead
- You do not track SQLs and closed deals
- Sales and marketing operate separately
- You want short-term volume spikes
