Author:

This is the first question we get on a lot of calls with SaaS founders. “How many leads can you generate?” Our answer is reliably: zero. Not because we can’t generate leads. We can generate as many as you want.…

Most B2B companies responding to AI are doing it by buying things: a new writing assistant, a new AI sales tool, an AI-powered analytics layer. Sometimes all three in the same quarter, from three different vendors. The instinct is understandable.…

Almost every founder we talk to has the same blind spot when they’re evaluating marketing agencies. They scrutinise the case studies, ask about the team, check references, negotiate the rate. And then they sign a retainer that pays the agency…