Lead Generation B2B
Your CPL is too high? Your pipeline is unpredictable?
We build the full acquisition system that fixes both.
And stay accountable until the numbers prove it.
1.8M
Monthly
Managed Ad Spend
50+
Customers
In various niches
130
Countries
Google Ads Management
4.8
Stars
Is our average review score
Does it sound like you?
You run a B2B company that grows through leads. Your buyer has a problem, searches for a solution, finds you – and somewhere between that first click and your sales team closing the deal, things break down.
You’ve run Google Ads. Maybe LinkedIn too. You’ve worked with an agency or two. The relationship started well. Then the reporting got more elaborate as the results got harder to explain.
CPL stayed high. Lead quality was inconsistent. Half the leads went nowhere and nobody could tell you exactly why.
If that sounds familiar: you’re in the right place.
P.S. 80% of the companies that request our pipeline scan have the same diagnosis: the channel is not the problem.
We believe paid media should be accountable to one thing: your pipeline
Not impressions. Not click-through rates. Not a tidy PDF that arrives on the last Friday of the month.
We built Adverge because we kept seeing the same pattern: B2B companies spending real money on ads, generating clicks, generating form fills – and still not knowing what it produced for their pipeline.
The problem was never the ad or the channel.
It was everything that came after the click:
- The landing page that spoke to everyone and converted no one
- The lead that went cold because follow-up was slow
- The sales team handed half-qualified contacts and expected to work miracles
We own the whole funnel. From the first search query to a qualified lead handed to your sales team.
Amazing results and no money leaking ads
Hear what some of our clients have to say about Adverge.
Informal but very professional and creative in finding the right SEA solution for our webshop.
Lana Meyer
Sport-Thieme.nl
“A deep understanding of the mechanism behind advertising”
Matthieu Thomas
Fitlyzen
Vilius Venckus
Coravin
A very pleasant company to work with. Skilled senior specialists who are quick to adapt and have a high level of expertise.
David Schimmel
Peaks
Sara Stafforte
Freedome.it
“Great specialist with international knowledge, high level expertise”
Jurien Talen
Barista Essentials
I was impressed by the audit and blown away by the results! Love our productive meetings!
Erwin Enter
Tom-Cat
Nice communication & a nice Google ads campaign set up. The first results are hopeful!
Stein van Spankeren
Vida Vitaal
“Every email is answered quickly and substansively”
Koos Rouwhorst
Terborgse.nl
We don’t manage your ads. We own your pipeline.
Full-funnel means we take ownership of the entire path from first impression to qualified lead.
Paid search, paid social, landing page conversion, lead scoring and nurture – owned by one expert team.
We keep campaign changes, tracking notes, lead quality feedback and sales context connected. AI-supported workflows help us move faster where useful, but senior specialists decide what matters.
Nothing falls between the cracks.
We start from your unit economics. We define KPIs around qualified leads booked, CPL and pipeline impact – not platform defaults.
We build a real-time dashboard from day one so you see exactly what you’re getting and at what cost.
Start growing your business with our free pipeline scan
One full funnel
We target your ICP at the moment they’re actively searching for a solution. High-intent keywords, tight audience segmentation, and conversion tracking tied to leads booked – not just clicks.
We reach your decision-makers where they spend their time, before they start searching. LinkedIn for title and company targeting. Meta and Instagram for retargeting and nurture. Every campaign built around your ICP, not broad demographics.
The click is not the conversion. We build and optimise landing pages that match the ad, speak to the visitor’s specific problem and remove every reason not to fill in the form. Tested continuously. Never set and forgotten.
Not every lead is worth the same. We set up scoring logic connected to your CRM so your sales team focuses on the contacts most likely to close – and stops wasting time on the ones who won’t.
Most leads are not ready to buy on day one. We build automated email sequences that keep your company relevant, build trust over time and move leads from first contact to booked call. Without manual follow-up from your team.
So you see CAC, qualified leads and pipeline health – not last month’s impressions. Your dashboard is live from day one. You have access at all times. No waiting for a monthly report.
Results we are proud of
Marleen Lubbertsen
Eigenaresse, Lijn M
During the energy crisis, our business was struggling. We’d stopped working with agencies because past partnerships delivered little to no return. I had made a promise to myself: I’d only work with a senior marketer who’s truly passionate about the craft. Through my network, I was introduced to Adverge.
Together we rebuilt Google Ads, launched social media campaigns, and set up email flows that run on autopilot. It saves me time and brings in real traffic, both online and to the showroom. Revenue is back where it should be, and we’re now measuring new growth. Adverge is fast, proactive, and focused on results. Very satisfied.
+50%
Revenue
400+
Qualified Contact Requests
160
Quote Requests
Patrícia Santos
Optiply
I really enjoyed meeting the team of experts, who demonstrated a great level of expertise and shared meaningful insights to improve the performance of ads.
Tom Allin
COO and Co-Founder FLOWN
Writing this review of working with Adverge for +- 5 months on our Ads account. In that time we’ve seen our acquisition efforts improve both in terms of volume and efficiency. The advice from Adverge has been invaluable.
+3X
Qualified leads
-67%
Cost per quality lead
↑ ROI
Google Ads
Erwin Enter
Marketing Manager Tom-Cat
I was impressed by the audit and blown away by the results! Jaitse is great working with. Love our productive meetings!
Dennis Pettinga
Marketing Strategist Dozenproducent
We are thrilled with the collaboration with Adverge. The steps have led to a better strategy, more insight, and step-by-step and scalable growth.
+67%
Conversion Rate
-30%
Cost per lead
€5000
Monthly budget saved
Six things we do that most agencies don’t
Our fees are tied to your results
We charge a base retainer plus a performance fee tied to the demos booked or the CAC target you hit. We earn more when you grow.
Notice period: 1 calendar month
If for any reason you no longer want to work together, you can simply cancel. Strangulation contracts? We don’t do that.
We work where you are
We are a remote-first team with roots in the Netherlands, working with clients across Europe and North America. No office overhead. No unnecessary meetings. No dependency on being in the same time zone. Just direct access to the specialist running your account.
You work with a senior specialist. Start to finish.
The person who runs your pipeline scan is the person who builds your campaigns and picks up the phone when something is off. One expert. No handoffs. No account manager in between.
We own the full funnel – not just the ads
Google Ads, LinkedIn Ads, landing pages, lead scoring, email nurture. All connected. All owned by one team. Nothing falls in the gap.
We use AI to move faster without losing context
Campaign changes, tracking notes, optimisation history and client goals should not live in one person’s head. We use AI to move faster, but the decisions stay with senior specialists.
Let’s talk
In us you have a partner that you can rely on for years to come. Not with fancy words, but profitable actions.
We start with a no-obligation pipeline scan. We place your full funnel under the microscope – Google Ads, Paid Social, landing pages, email flows – identify exactly where revenue is leaking and show you what needs to change to make growth predictable.
We will show you that things can be done differently.
It is not without reason that 80% of the companies that request the pipeline scan become clients. We help them regain control over their CPL, ad spend and pipeline.
And let’s be honest.
If you were 100% satisfied with your current results, you wouldn’t be here.
FAQ
A Google Ads agency optimises for platform metrics: clicks, conversions, CPC. We optimise for qualified leads and CPL. That requires looking beyond the ad – at the landing page, lead quality, follow-up speed and what your sales team actually receives. If your Google Ads look fine but pipeline is flat, the problem is downstream from the ad. That is where we work.
Our minimum threshold is €8,000/mo in ad spend. Below that, the margin for optimisation is too thin to justify the engagement cost for either side. The pipeline scan is still free and useful regardless of your current spend.
Yes, where it adds value. We use structured workflows to connect campaign changes, lead quality feedback, tracking notes and sales context. AI can help us work faster, but it does not replace senior judgement or strategic decision-making.
We work alongside your team. We own the paid channels and the conversion infrastructure. Your team keeps running everything else. We align on KPIs from the start so there is no ambiguity about who owns what.
Month one is foundation: audit, tracking setup, infrastructure and KPI alignment. You will not see scaled results in month one and we will not pretend you will. Meaningful optimisation results show in months two through four. Expansion into new channels starts from month six when the lower funnel is stable.
The performance bonus is available on every tier. It ties a portion of our monthly fee to an agreed pipeline outcome – typically qualified leads delivered at or below a target CPL. The base retainer covers execution. The bonus creates shared upside. The structure is agreed during the audit phase once we understand your unit economics.
We review your Google Ads account, LinkedIn campaigns and email flows. We identify where budget is leaking, where conversion is breaking down and what the three highest-impact changes are. You receive a written report within 7 days. No pitch attached. Whether you work with us or not, the findings are yours.
Our fees scale with your ad spend. Lower spend means lower fee. We have no incentive to inflate your budget – our business model grows when your results grow, not when your spend grows. Performance-based pricing is available as an add-on on every tier, where our fee includes a bonus tied to pipeline outcomes.
Yes. Our primary markets are BENELUX, the UK and the USA. We have active clients across all three. We work fully remotely and operate in English across all markets. Being NL-based means we understand the BENE market natively – and we have the track record to scale that into the UK and USA alongside you.