50% more revenue during the energy crisis? Yes, we can!

During the energy crisis, Lijn M Design struggled. Sales went down, and they lost trust in marketing agencies after several disappointments. They stopped outsourcing their marketing until they found Adverge.

They asked us honestly:
“Can you really deliver results, or will this be another expensive failure?”

Lijn M is a Dutch company specializing in custom-made furniture and interior elements, with a focus on dining tables, wooden pivot doors, and acoustic wall panels. They design, manufacture, and deliver bespoke pieces, emphasizing quality, craftsmanship, and customer communication.

How we increased 50% revenue for LijnM

LijnM Casestudy marketing results

The situation before the collaboration with Adverge:

During the energy crisis, Lijn M Design experienced a significant decline in sales. Previous collaborations with marketing agencies had led to disappointing results, which caused a loss of trust in external partners. As a result, they decided to pause all outsourced marketing activities.

Our approach

 

We didn’t promise magic. We promised clarity, control, and results.

We made campaigns that didn’t just get clicks, but brought more showroom visits, more quote requests, and more sales. Not random actions, but a system that keeps growing. This was our approach:

  • Rebuilt their Google Ads account from scratch
  • Set up conversion-driven email marketing with automated flows
  • Created a clean, automated pipeline to track, follow up and close leads
  • Structured campaigns around showroom visits, quotes and revenue: not just clicks


Our focus: build a performance machine, not just run campaigns.

The results

The first results are promising, within 6 months we saw that:

  • Revenue up 50% vs. same period last year (as of mid-July 2025)
  • 400+ qualified contact requests
  • 160 quote requests submitted
  • 120 showroom visits tracked via campaigns


More importantly:

  • LijnM now has a fully automated pipeline.
  • Sales doesn’t chase leads anymore, leads come in, get routed instantly, and follow-up happens without delay.

Previous agencies gave them traffic. We built a system that fuels growth.

Want results like these too?

Are you enthusiastic about this opportunity to work with a young but experienced agency and shape the future together? We would love to hear from you! Please contact Dominique at dominique@adverge.com.

Amazing results and no money leaking ads

“During the energy crisis, our business was struggling. We'd stopped working with agencies because past partnerships delivered little to no return. I had made a promise to myself: I’d only work with a senior marketer who’s truly passionate about the craft. Through my network, I was introduced to Adverge and they immediately understood what I needed. I was matched with someone who spoke my language and got my expectations. From the start, it was clear that Koen was highly experienced and genuinely data-driven. Together we rebuilt Google Ads, launched social media campaigns, and set up email flows that run on autopilot. It saves me time and brings in real traffic, both online and to the showroom. A noticeable difference. Revenue is back where it should be, and we’re now measuring new growth. Adverge is fast, proactive, and focused on results. Very satisfied.”
Marleen Lubbertsen
Eigenaresse, Lijn M

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