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About Google Ads Auto-Apply Recommendations

Are you using Google Ads to get the word out about your business? Cool. But let me ask you this: do you know if you have Auto-Apply Recommendations (AAR) on? We’ve taken a deep dive into a bunch of Google Ads accounts here at Adverge, and we found that around 75% of them had AAR […]

Should you excluded mobile apps from your Google Ads campaigns?

Maybe you should… Let’s dive into the workings, problems and solutions. What is the Google Mobile Apps Network? One way you can get your brand out there is by advertising in the Google Mobile Apps Network. By doing so, you’ll place ads within applications people download on their phones and tablets. These ads are part […]

Google Ads webshop – the right Google Ads strategy

Google Ads webshop – the right Google Ads strategy Are you a webshop owner and do you use Google Ads to advertise online? Then you undoubtedly understand the importance of this marketing tool to boost sales of your products. Perhaps you currently drive your ads based on ROAS (Return on Advertising Spend), focusing on achieving […]

Conversion tracking in Google Ads: 4 tips

Conversion tracking in Google Ads: 4 tips When it comes to measuring the success of your Google Ads campaigns, (accurate) conversion tracking is important. But it also affects the optimization of your campaigns. In this blog, we will therefore give you 4 tips on how to optimize conversion tracking so that you can be sure […]

Bidding strategies Google Ads

Bidding strategies Google Ads: which one should I choose? Once you create a campaign in Google Ads, the bidding strategy is an important part. Because, how successful your campaign is depends (among other things) on your chosen bidding strategy. The bidding strategy determines what your ads optimize on: impressions, clicks, number of conversions or conversion […]

What are the pros and cons of outsourcing SEA?

What are the pros and cons of outsourcing SEA? Search Engine Advertising, or SEA for short, is a powerful tool for increasing your visibility online on Google and other search engines and reaching relevant audiences. If you want to be visible to your target audience through SEA, you have the choice of managing your ad […]

The Impact of Digital Service Taxes on Advertisers: Adjusting Strategies for True ROAS

Digital Service Taxes (DST) have gained traction globally, with countries like the UK, India, and various European nations implementing them to charge significant amounts in taxes from tech giants such as Google, Amazon, and Apple. While this move has proven successful in meeting tax targets, it has unintended consequences for advertisers. In this blog post, […]

Unveiling Competitor Ads with Google Ads Transparency Center: Enhancing Competitor Research

Adstransparency Google Ads

Staying ahead of the competition is crucial in the world of digital advertising. Understanding what your competitors are doing can provide valuable insights and help shape your own advertising strategies. Google Ads Transparency Center is an updated tool that offers advertisers a comprehensive view of their competitors’ activities within the Google Ads ecosystem. In this […]

Google’s Generative Search Environment: What Advertisers Need to Know

Adverge Google Generative Search

Google has recently introduced its Generative Search Environment (SGE), a new platform that promises to revolutionize the way search results are generated. This development brings both opportunities and challenges for advertisers looking to maximize their online presence. In this blog post, we will explore the implications of Google’s SGE roll-out and discuss what advertisers should […]