The Impact of Digital Service Taxes on Advertisers: Adjusting Strategies for True ROAS

Digital Service Taxes (DST) have gained traction globally, with countries like the UK, India, and various European nations implementing them to charge significant amounts in taxes from tech giants such as Google, Amazon, and Apple. While this move has proven successful in meeting tax targets, it has unintended consequences for advertisers. In this blog post, […]

Unveiling Competitor Ads with Google Ads Transparency Center: Enhancing Competitor Research

Adstransparency Google Ads

Staying ahead of the competition is crucial in the world of digital advertising. Understanding what your competitors are doing can provide valuable insights and help shape your own advertising strategies. Google Ads Transparency Center is an updated tool that offers advertisers a comprehensive view of their competitors’ activities within the Google Ads ecosystem. In this […]

Google’s Generative Search Environment: What Advertisers Need to Know

Adverge Google Generative Search

Google has recently introduced its Generative Search Environment (SGE), a new platform that promises to revolutionize the way search results are generated. This development brings both opportunities and challenges for advertisers looking to maximize their online presence. In this blog post, we will explore the implications of Google’s SGE roll-out and discuss what advertisers should […]